Case Study #3
Company: Large Financial Printer
A national financial document printer with critical in-home requirements
Challenge: Getting the product in the hands of the customer before they make a reorder request
Our customer was spending a lot of money reprinting and redistributing product because customers were not receiving their financial documents within the specified delivery window. Of the 8 million orders placed every year, over 3.5% or 280,000 of their shipments to customers resulted in reorders. The cost of a reorder is approximately $10. The delivery issues were a result of poor service in the distribution network of another large national printer/logistics provider and the performance of a number of SCFs. Their logistics provider put a priority on internally printed materials, which slowed transit regularly.
Solution: Create custom distribution strategy to fix delivery issues and reduce reorders
WIT designed a plan to use “p-route” service through the BMCs to improve transit in the USPS network. In many cases, avoiding the SCF level was imperative due to service issues at several of those locations. WIT also developed a time definite plan where the product would move into the USPS network at two day intervals, regardless of the other product in the WIT pipeline. WIT worked with the customer to devise a custom program that met their internal production requirements and the expectations of their customers.
Results: Huge savings, happier customers
Our customer now has reorder requests less than 0.5% of the time. As a result, they are able to save over $2 million a year vs. the previous solution. They can now count on their product flowing through a defined network without getting pushed aside for product printed by their former distribution partner. Moreover, they can track their shipments through WIT’s advanced online tracking to continuously measure the effectiveness of this solution. WIT’s custom planning and tailored program has enabled our customer to realize hard dollar savings and higher customer retention rates. |